Stop losing customers to the business that just looks more alive.
Right now, somebody is on your Google profile deciding whether to call you or the shop down the street. Old photos. A bad review with no reply. No post in months. They picked the other one, and you never knew it happened.
We fix that, every week. Your profile actually looks like a business that's open and paying attention. Every review gets a real reply. And the phone starts ringing again for the right reasons.
- 100%
- Of reviews replied to, in your voice
- < 24h
- Negative reviews surfaced and handled
- Weekly
- Posts, photos, and profile updates
- Monthly
- Plain-English report of what moved
Shipped last week
- 47
- Review replies published
- 18
- Posts shipped
- 62
- Photos uploaded
- 9
- Profile fields fixed
What a month looks like
Real artifacts from a real cycle.
A sample of what shows up in your portal each month. Drafted, approved by a human, and published on your profile. Click through to see how it actually reads.
Real audits, real businesses
We don't talk in hypotheticals. Here are profiles we actually graded.
Each card is a live audit on a real local business (the same flow we run on yours). Click "Re-run this audit" to verify it yourself.
Strong rating, but the profile reads abandoned. No posts in 11 months, two 2★ reviews sitting unanswered.
- ✗No posts since January. Competitors post weekly
- ✗2 negative reviews from the last 90 days with no reply
- ✗Photos: 4 total, none from the last year
Great service rating, but losing the local pack to competitors with 5× the review volume.
- ✗Only 12 reviews. Top 3 competitors all have 100+
- ✗Service area unset, missing half of Denver metro searches
- ✗No website linked to the profile
Rating dragged below 4★ by four unanswered complaints. Bookings are leaking before patients ever call.
- ✗4 unanswered 1-2★ reviews dominating first impressions
- ✗Hours block empty. Disqualified from "open now" filters
- ✗Services list missing injectables, lasers, and memberships
What Groundwork actually does
Ongoing visibility care. The boring work, done weekly, on purpose.
We don't sell posts or replies. We sell the outcome: a profile that consistently looks like a real, trusted, open business.
Fresh posts, current photos, accurate hours. The customer who lands on it sees a business that's clearly open, clearly cared for, clearly worth calling.
No more 1★ reviews sitting there for weeks. Every reviewer gets a thoughtful reply that sounds exactly like you wrote it.
Weekly activity Google's algorithm actually rewards. You climb the local pack instead of slipping out of it.
More calls, more direction requests, more booked appointments. Not because of tricks. Because your profile finally looks like the business you actually run.
The Weekly Cycle
Same rhythm, every week. Drafted, human-reviewed, published.
We review your uploads, account health, and anything new from the week.
We prepare your posts, review replies, and monthly summary in your brand voice.
Every draft is read and approved by our team before anything leaves the building.
Approved posts and replies are published manually to your Google Business Profile.
Urgent reviews, billing issues, and anything that needs a real person.
The cost of doing nothing
A Google profile nobody tends to loses ground every month.
Most local businesses don't lose customers in a dramatic way. They lose them quietly, to a competitor whose profile just looks more alive.
No posts in six months. Last photo from 2023. The customer reading it right now thinks you've shut down, or stopped caring. They scroll to the next result without thinking twice.
One unanswered 2★ review tells every future customer they're on their own if something goes sideways. Silence isn't neutral. Silence is the answer they remember.
Google's local pack rewards profiles that show recent activity. Yours slips a spot every month while the calls dry up. By the time you notice, you've already lost the quarter.
They didn't get better than you. They just posted weekly, replied to every review, and uploaded fresh photos. So Google showed them. And the customer that should have been yours called them.
Built for these industries
We work with local businesses where one missed booking pays for the year.
Generalists treat every profile the same. We've written the playbook for these verticals specifically.
Not on this list? I still take a handful of clients outside these verticals each quarter. Start with an audit.
Service Plans
Start with the rebuild. Then pick your level of care.
Month 1 is $250. Months 2–4 are prepaid on day one. From Month 5 you're month-to-month on the 1st, cancel with 30 days' notice.
The rebuild that makes the weekly cycle actually fit your business. Billed today.
- Profile audit & competitor baseline
- Brand voice intake & voice calibration
- 60-day review backlog sweep
- First content batch, drafted & queued
The package most local businesses need. Reviews answered, posts shipped, profile kept alive.
- 4 Google Posts / month
- Review reply management (every new review, in your voice)
- Review Growth System (QR kit + request templates monthly)
- Lead Visibility Boost (category + description keyword optimization)
- 1 photo upload published / week
- Monthly activity summary, written for you
- Monthly profile check (hours, categories, description)
Everything in Growth, plus the higher-stakes layer for verticals where one missed booking pays for the year.
- Everything in Growth
- 5 Google Posts / month with branded creatives (Visual Content Pack)
- Local Visibility Expansion (FAQ + neighborhood service copy)
- Monthly Growth Snapshot report with next-step recommendations
- Emergency Response Layer (24h SLA on critical 1-2★ reviews)
- Community Edit Shield: daily monitoring + rejection of unauthorized suggested edits
- Weekly competitor watch on your top 3 local rivals
- Weekly review sentiment check
- Priority handling (you appear first in our batch queue)
Your information, your business
Your information stays yours.
Your business info, brand voice, and customer reviews stay yours. I use them to do your weekly cycle. That's it.
Read the full privacy promise →Your information isn't a product. Not to advertisers, not to brokers, not to anyone.
What you share teaches our system about your voice, not a public model.
We only touch your Business Profile. The rest of your Google account stays off limits.
Cancel anytime. We hand back what you need and delete the rest within 30 days.
Common questions
Do you actually post to my Google profile?
Yes. We draft every reply, post, and update, approve it internally, then publish manually to your Google Business Profile. AI never publishes anything directly.
What do I have to do each month?
Upload any new photos or updates through your portal, look over the monthly summary we send, and let us handle the rest. Most clients spend under 10 minutes a month.
What happens when I get a new review?
We draft a reply in your brand voice within your weekly cycle, approve it, and publish it. Premium and Emergency Response Layer clients get 24h handling for critical reviews.
Can I cancel anytime?
Yes. The subscription is month to month after onboarding. We do not lock you in.
What do I pay today?
$2,650 on Growth or $4,750 on Premium. That's your first month at a discounted $250 plus Months 2-4 prepaid at the plan rate. Nothing else is charged during your first four months.
What's the $250 first month for?
Profile audit, brand voice intake, competitor baseline, posting strategy, scoped Google access setup, review voice calibration, a backlog sweep of the last 60 days of reviews (plus any older 1-2★ that still need a reply), and your first content batch. It's the work that makes the weekly cycle actually fit your business — priced at $250 instead of the full month rate.
What do you do with my business information?
We use it to do your weekly cycle. Nothing else. We never sell it, never train AI models on it, and only the team working your account can see it. You own it, and if you cancel we delete it within 30 days.
See where your profile stands
Free audit. We'll grade your Google Business Profile against your local competitors. No signup required.
Get your free audit